Gründertisch helps founders in Germany secure the Gründungszuschuss — the start-up grant — with the fachkundige Stellungnahme that the Agentur für Arbeit requires. Hans-Jochen Kreysing has run it for years on reputation and referrals. My job was to give a regulated, paperwork-heavy consultancy something it had never had: a fast, multilingual front door.
What the site actually is
Gründertisch.de is a Next.js 14 site on Vercel, with content managed in Storyblok. It runs in four languages — German, English, Spanish and Italian — because Hans advises founders in all four. The publicly listed services carry plain prices: a Businessplan at 199 €, Liquiditätsplanung at 99 €, an Express Stellungnahme at 149 € in 24 hours, a Standard Stellungnahme at 99 €, and a Verlängerung of the Gründungszuschuss at 79 €. No “contact us for pricing.” The number is on the page. Newly bundled: the “Starter Paket” packages consulting, business plan and the fachkundige Stellungnahme at a fixed price — 399 €, or 799 € with the website included.
The Impressum names a sole proprietorship: Hans-Jochen Kreysing, Master of Business Administration, Galvanistr. 6, 10587 Berlin, VAT ID DE190818473. Clear, verifiable, no construct.
The co-branded offering
Out of the work came a shared product: “Gründertisch × LSM Agents.” Founders whose grant was just approved often need a website next. So we offer one — 499 € one-time, including the domain, Google Business Profile and the first year of hosting; from year two it is just 19,90 €/month, cancellable anytime. You pay only after your Gründungszuschuss is approved — if it is rejected, there is no cost. All prices exclude 19% VAT.
Tracking that respects the visitor
Analytics is Vercel Analytics — cookieless. Google Ads conversion tracking runs under Google Consent Mode v2 in its Basic configuration, so measurement and consent are not at war. The site is built BFSG- and WCAG-2.1-AA-oriented, because accessibility is now the law, not a nicety.
Trust, earned and shown
Hans brings the credibility: an MBA in Finance from Bentley University in Boston, a self-reported 100-plus accompanied founding projects, and more than 1,000 fachkundige Stellungnahmen over the years. The site shows a 5.0-star Google rating across 38 reviews (self-reported), a ProvenExpert profile, and BAFA eligibility.
The primary call to action is deliberately low-tech: a free initial consultation by WhatsApp or phone. For a grant that can decide whether a business exists, the first contact should be a human.
“Built with Hans-Jochen Kreysing. He gave a 21-year-old his first retainer based on the work, not the résumé.”
— Dimitrios