Industries · Restaurants & Hospitality
Restaurants & hospitality: stop losing margin to OpenTable, TheFork, and Booking.
Direct booking, loyalty that lives on your domain, multilingual websites that tourists actually find. Built for independent restaurants and hotels who refuse to keep paying 15-20% commission to platforms that own the customer relationship.
What you actually lose every day
- 1TheFork, Booking.com, OpenTable take 15-20% commission per reservation. Your margin shrinks every cover.
- 2The platform owns the guest relationship. You can't email regulars directly because you don't have the data.
- 3Foreign tourists search on Google in their own language. Without multilingual SEO, you don't exist for them.
- 4After-season silence. No automated follow-up means no off-season bookings.
Five components, one system, your brand
01
Website in 6 languages
EN, DE, IT, FR, RU, EL. Mobile-first, Lighthouse 95+. Professional photos, menus, reservation form on your domain.
02
Reservation system
Form on your site. Data flows into Airtable or your CRM. WhatsApp confirmation. Zero commission.
03
Loyalty program
4-tier program with your branding. QR check-in at the table. Stamps in customer wallet. Replacement for InsiderClub.
04
8 email automations
Welcome, post-visit review, birthday, reactivation, pre-season, VIP, referral, thank you.
05
SEO + Google Business
Profile, Posts, Q&A, schema markup, local keywords in 6 languages. Tourists find you before competitors.
Three engagement models
Restaurant Discovery + Audit
2.900 €
Reservation flow audit + booking system map + DSGVO check (10 days)
Restaurant Site + Booking
14.500 €
Multilingual website + integrated booking + email automations (4 weeks)
Restaurant Voice Agent + Site
32.000 €
Voice agent for reservations + full website + loyalty system (8 weeks)
Restaurant projects — frequently asked questions
Do I have to leave OpenTable / TheFork right away?+
No. We typically run direct bookings alongside the platforms for 60–90 days, then phase out the platforms once the direct funnel is producing covers. Some clients keep one platform for tourist discovery and shift everything else to direct.
How do you handle reviews?+
Google Business is the primary channel. We integrate review-request automation post-visit (compliant under DSGVO + post-purchase legitimate-interest basis). Tripadvisor / Yelp continue but are no longer the funnel.
Will the site be BFSG compliant?+
Yes by default. The booking form, menu PDFs, and image gallery all pass WCAG 2.2 AA. The Erklärung zur Barrierefreiheit is drafted and published with the site.
How long does a restaurant project take?+
4 weeks for the website + booking, 6 weeks if loyalty is included, 8 weeks if voice agent is part of the build.